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Social Media Manager
Location: Hyderabad
Department: Marketing
Job Type: Full-Time
Experience: 4–5 years
About Distacart
Distacart is your one-stop shop for authentic Indian products, delivering groceries, personal care items, traditional attire, and festive essentials to customers across the globe. As a fast-growing cross-border marketplace, we exclusively serve customers outside of India, connecting them with the richness of Indian culture while offering the convenience of global shopping.
Join a team passionate about innovation, creativity, and diversity as we make Indian culture accessible to everyone, anywhere—beyond India’s borders.
Job Description
Distacart is seeking a dynamic Social Media Manager/Strategist to lead our digital presence and craft viral, high-impact content that resonates with global audiences. This role demands a creative thinker with a deep understanding of what clicks, a keen sense of trends, and the ability to foster engagement across platforms like TikTok, X.com (formerly Twitter), Threads, Bluesky, and podcast platforms like Spotify. If you thrive on creating culturally rich, energetic, and interactive content that goes viral, this is your opportunity to make a mark.
Key Responsibilities
Strategy Development
• Develop and implement innovative social media marketing strategies to enhance brand visibility, drive engagement, and achieve virality across platforms, including LinkedIn, Facebook, Instagram, TikTok, X.com, Threads, Bluesky, and more.
• Tailor strategies to resonate with culturally diverse global audiences while maintaining Distacart’s core values and brand voice.
Content Creation and Management
• Craft scroll-stopping, shareable, and culturally relevant content (text, visuals, and videos) with strong viral potential.
• Manage a detailed content calendar to ensure consistent posting aligned with campaigns, product launches, and business goals.
• Develop engaging, short-form video content for TikTok, Instagram Reels, and Threads, leveraging current trends and challenges.
Audience Analysis and Engagement
• Leverage analytics tools to decode audience preferences, predict trends, and identify viral opportunities.
• Engage actively with online communities by responding to comments, direct messages, and inquiries in a professional and relatable manner.
• Foster relationships with influencers and collaborators to amplify campaigns and drive authentic interactions.
Podcast and Emerging Platform Strategy
• Build and execute content strategies for podcast platforms like Spotify to integrate podcast snippets and drive multi-channel engagement.
• Stay ahead of the curve by identifying and capitalizing on emerging platforms such as Threads and Bluesky.
Analytics and Optimization
• Track and measure the performance of campaigns, reporting on metrics like reach, engagement, and ROI.
• Use data-driven insights to refine content and optimize future campaigns for maximum impact and virality.
Crisis and Reputation Management
• Monitor social platforms in real time, handle any crises professionally, and safeguard the brand’s reputation while turning challenges into engagement opportunities.
Qualifications
Educational Background
• Bachelor’s degree in Marketing, Communications, or a related field.
Experience
• 4–5 years of proven experience in social media strategy and management, preferably in the e-commerce or B2C sector.
Skills
• Expertise in creating viral content and building engaging campaigns across platforms like TikTok, Instagram, X.com, Threads, and podcast channels.
• Strong understanding of what makes content click and go viral.
• Excellent writing, editing, and visual storytelling skills.
• Proficiency in social media tools (Canva, Buffer, or equivalent) and analytics platforms.
• Ability to work collaboratively with diverse teams and adapt to fast-paced environments.
Technical Proficiency
• Familiarity with video editing tools and platform-specific content guidelines.
• Knowledge of SEO and digital advertising strategies is a plus.
Why Join Us?
At Distacart, you’ll find more than just a job; you’ll join a mission-driven company passionate about connecting people to Indian culture. You’ll have the opportunity to:
• Create viral content seen by millions across the globe.
• Work with a diverse and supportive team that values creativity and innovation.
• Shape the future of a fast-growing e-commerce platform.
• Enjoy flexible work policies, professional growth opportunities, and a vibrant office culture.
Ready to make an impact?
Send an email to marketinghires@distacart.com to send in your application along with your social media portfolio. Join us at Distacart and help us bring India closer to the world!
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